10 quick tips for your videos, to make people stay on your site

You are probably reading this article on your iPhone in a stuffed subway?! Youtube Statistics says that half of YouTube views are on mobile devices and that the mobile revenue on YouTube is up over 100% y/y.

This insight is very relevant for all and any video creation styles: Mobile video means thinking efficiently because it’s made for people who won’t spend ages (=anything that lasts longer than 90 secs) on watching a startup’s explanation Video – with average time length of 1 to 4 minutes.

Wildstyle Network – (the creative agency in Brooklyn/US and Dresden/DE behind this blog) created dozens of such explainer videos to help Microsoft, Samsung and startups explain their products in a visual way. Such videos also help to keep your audience busy on your site, extending digital dwell time. Let’s quickly explain the how and why’s behind these epic cinematic pieces in a top 10 list for your video styles:

1. Infographic
Pretty often they illustrate complex facts using simple infographics.

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We’re reviewing all our start-up adventures, developments and even our mental health on a regular basis. This time we thought it’s helpful for others who are planning to run the same path as we did. We (the Team like to share some insights with you every first Friday of the month.

Co-Founders Steve & Alex

Steve Nitzschner (CXO and Co-Founder) and Alexander Bierling (CEO and Co-Founder of Compass.to)

1. VCs, thanks for turning us down in 2012. Start-Ups: Keep pitching but try to avoid to raise capital too early!

(by Alexander Bierling, Compass.to Co-Founder and CEO)

In 2012, right after the end of the financial crisis but in the middle of the Series-A/Angel money crunch, we’ve been approaching all kinds of investors to finance the next steps of our new venture. We spend a third of our time over the year on researching investors, building relationships, preparing pitch decks (executive summary and 15 page slider) and meeting and presenting. All while we’ve been working on the product at the same time. We thought we’re ready with a MVP (most viable product) and ready to launch with a bunch of features to improve life.

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