Bing Decoded Jay-Z And Earned 11 Billion

Artist, writer and actor Jay-Z used Microsofts search engine Bing to support the digital part of his autobiography “Decoded” campaign. By releasing several pages of the book on various surfaces and places where these parts really have happened users were able to put the puzzle parts together via Bing and decode the Decoded. The search engine was well integrated and made sure to become an essential part of the campaign. It payed out and Bing saw in one month an increase of +11% in visits and became one of the 10 most visited pages for the first time.

Now Bing only has to improve its top 10 search results and turn the 11 Billion of contacts in customers.

See the full showreel here.
You can find more Music & Brand driven campaigns at Wildstyle Networks music and brand unit “Just Urban

Pretty old skool! But it’s me!

steve Soundshake_272A youthful folly – when history overruns me… Back in the days in 1996 (when I was 16!) I was jobbing at a TV station. For a fee of 150 Deutsch Mark per show, I ‘ve been writing, hosting and producing a music TV show called Sound Shake which was finally broadcasted in East Germany and some local TV stations in the south (Munich) and west of the country.


What a surprise – at the end more than hundred thousand viewers were watching these 45 minute shows and the music interviews I was doing with Boy George, Ricky Martin, Caught in the act and Mike Lehmann – just to name a few. Supermario and I were producing specials also in New York, London, Hong Kong and Paris where the DJ world championchips took place. It all stopped when MTV Europe was asking me to host a DJ show and come around for a casting… Becoming another Mola Adebisi, no thanks. Everything at a time when Email, Facebook or the Bagaboo Blog were things from outa space. But I enjoyed it and sometimes old school might be the best school! Trust me! Enjoy watching this (I did and it reminds me on some pretty good times).

via YouTube

Hopefully I will get a digital copy of the international shows. I only have tapes and no poss to convert :-(

Feel the bubbles and sk8

I was really fascinated by watching this spot. Bob Turnquist on the sk8board and Ty Evens (also skater) were performing for a Nestle AERO spot (haven’t found out about the producer yet). I just think they haven’t used the best music piece (don’t get me wrong, it’s nice buty just doesn’t work with spot).
Sorry for the link but WordPress doesn’t allow embedding video files at the moment…

More pics here
The making of is here

T-Mobile mob dance at Liverpool Station/Ld.

[youtube=]I try not to post so many YouTubes but this (even me – I don’t know how to call that) Ad or Viral or Making Of or whatever is a nice piece of how flash mobs, guerilla and music can come together to make people dance and a brand viral. The idea behind is to produce an event that looks as if people would come together and dance for an accident.

Music & Brand: Bacardi Records

Since the life of bands, DJs and everyone elso who is producing music became much harder due to the music industry blindness, the artists have to watch out for newer ways to avoid hearing record companies say “You can’t do that. Too expensive.” or “This won’t sell!”.
The one-year deal with one of my favorite DJ teams and killer tune producers Groove Armada (“shaking that ass”, “purple haze”) can open image doors to the 21 to 30 year old party audience and dance music interested consumers. How does the music & brand mix look like. Continue Reading ›