Dating Apps Suck! ING DiBa Now Reinvented DatING.

Dating and dating apps are the app spam these days.
ING DiBa reinvented they way you use dating apps. Embedded in people’s banking behavior, this app here finds you the perfect partner that matches your banking behaviour. What a great value proposition!

Especially when you downloaded apps that pretend to find you the partner for life. With most of them you end up in paying with credits for fake profiles.
We think this needs a revolution. And we’re glad that the German ING DiBa jumped on this train and reinvented dating with an own app.

Enjoy watching it!

10 quick tips for your videos, to make people stay on your site

You are probably reading this article on your iPhone in a stuffed subway?! Youtube Statistics says that half of YouTube views are on mobile devices and that the mobile revenue on YouTube is up over 100% y/y.

This insight is very relevant for all and any video creation styles: Mobile video means thinking efficiently because it’s made for people who won’t spend ages (=anything that lasts longer than 90 secs) on watching a startup’s explanation Video – with average time length of 1 to 4 minutes.

Wildstyle Network – (the creative agency in Brooklyn/US and Dresden/DE behind this blog) created dozens of such explainer videos to help Microsoft, Samsung and startups explain their products in a visual way. Such videos also help to keep your audience busy on your site, extending digital dwell time. Let’s quickly explain the how and why’s behind these epic cinematic pieces in a top 10 list for your video styles:

1. Infographic
Pretty often they illustrate complex facts using simple infographics.

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About Great Design Work And Inspirations (Typo London, Day 2)

Typo London Speech 2011

10:00 – CET: Pixar’s Michael B. Johnson about Fun in design
Next tot he „hard fun“ aspects which Pixar is trying to culture, there was one special case from Michaels speech I kept in mind. He was asking how toys (refering to Toy Story 2) can be more emotional and therefore cry? Toys can speak, they can walk and even jump but we’ve never seen a toy cry. „So how, from a designers perspective, can you make a toy cry?“, he asks. The answer dropped in with a simple trick: Pixar storyboarders placed the toys behind a window, the camera looked from the outside and while it rains, the shadows and reflections of the water on the window were mirrored onto the toy’s face. It’s so simple and describes best how we have to challenge and request impossible solutions.

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