About Great Design Work And Inspirations (Typo London, Day 2)

Typo London Speech 2011

10:00 – CET: Pixar’s Michael B. Johnson about Fun in design
Next tot he „hard fun“ aspects which Pixar is trying to culture, there was one special case from Michaels speech I kept in mind. He was asking how toys (refering to Toy Story 2) can be more emotional and therefore cry? Toys can speak, they can walk and even jump but we’ve never seen a toy cry. „So how, from a designers perspective, can you make a toy cry?“, he asks. The answer dropped in with a simple trick: Pixar storyboarders placed the toys behind a window, the camera looked from the outside and while it rains, the shadows and reflections of the water on the window were mirrored onto the toy’s face. It’s so simple and describes best how we have to challenge and request impossible solutions.

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