Ex-Apple Designer Told Me To Make Socks. Yes, Socks!

at SXSW 2015 in Austin

Jeff Zwerner (Evernote design chief) and Steve Nitzschner (founder Wildstyle Network, Compass.to, Holyo.com and Little Bird)

Evernote’s design chief and ex-Apple chief packaging designer Jeff Zwerner recently met with Wildstyle Network’s (creative agency & tech atelier) founder Steve Nitzschner in Austin. They had a conversation during this year’s SXSW about „offline design“ and how line extensions could help a brand do it’s visual marketing. All aside the average digital eye balling every brand is throwing at their audiences. The key findings and marketing strategies from Jeff Zwerner were summarized by Steve here.

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