After posting a chalkboard picture on my Facebook page, I was later asked by a 22y old UI design applicant why we’re working on a chalkboards and if the dust isn’t destroying keyboards or Wacom screens – instead of using UX and wireframing tools like UX PIN, Photoshop or Sketch?! Sure, he wanted to demo his skills but after chatting about pros and cons of working analog, it just came to me that the traditional way of sketching wireframes and UX is about to become outdated. Hey, I think it’s fatal to underestimate this way of sketching, especially the sexiness of dried chalk on your hands, the slowdown of the process and emptyness of a white paper.
Let’s summarize this discussion in a longer blogpost including seven of our favorite tools which we use during work in our Wildstyle Atelier.
1. A Chalkboard Helps You To Focus And To Team-Work
There’s a new gang in town and you better watch out!
We’re now even more complete with our local team for Compass.to and the Hugleberry Corp. — a Wildstyle Network company which helps brands to be successful in the ever changing consume r and media landscapes.
(REBLOGGED FROM COMPASS.TO/BLOG)
We’re reviewing all our start-up adventures, developments and even our mental health on a regular basis. This time we thought it’s helpful for others who are planning to run the same path as we did. We (the Team like to share some insights with you every first Friday of the month.
Steve Nitzschner (CXO and Co-Founder) and Alexander Bierling (CEO and Co-Founder of Compass.to)
1. VCs, thanks for turning us down in 2012. Start-Ups: Keep pitching but try to avoid to raise capital too early!
(by Alexander Bierling, Compass.to Co-Founder and CEO)
In 2012, right after the end of the financial crisis but in the middle of the Series-A/Angel money crunch, we’ve been approaching all kinds of investors to finance the next steps of our new venture. We spend a third of our time over the year on researching investors, building relationships, preparing pitch decks (executive summary and 15 page slider) and meeting and presenting. All while we’ve been working on the product at the same time. We thought we’re ready with a MVP (most viable product) and ready to launch with a bunch of features to improve life.
WHAT THE F**K!
I DON’T LIKE IT BUT I’LL BUY IT.
THIS IS ALL I EVER WANTED!
DID GOOGLE MADE THIS?
NO, DON’T LIKE – TOO MUCH TECH!
YOU’LL NEVER NEED A CAM ANYMORE?!
WILL MY KIDS BE USING THIS IN 10 YEARS?
WHEN I’M WATCHING MY 2 MONTHS OLD SON, THIS IS IT!
Robert Scoble went to Facebook’s headquarter and interviewed various teams about where the future of Facebook lies. Before using this for his book „The age of Context“, he summed up some of his interviews in a four point thesis:
1. Everything you do on Facebook will affect what comes in your view in the future. If you like crappy things that you don’t care about, you’ll see more crappy brands that you don’t care about in the future and it might even affect your experiences when you walk into bars, churches, schools, shopping malls, etc. Using Highlight, for instance, I can see what kinds of things you like and I’ll treat you a lot differently based on what you’ve liked.
2. Facebook is teachable. If you hide items, you’ll see fewer of those kinds of items in the future. Like more items and you’ll see more of those in the future.
3. Facebook is looking to help you distribute content to who you want to distribute to. Facebook gets a lot better if you put each of your friends into either your “close friend” or “acquaintance” list. Put family members on your family list, and you’ll be able to send photos just to your family members very easily. Spending some time tuning your friends lists dramatically increases the quality of your feeds and also lets you see items from your friends and family so you don’t miss them.
4. Facebook’s new gift feature will be able to build new kinds of stores in the future. If I buy a gift, like I did for Sam Levin, who got engaged last night, Facebook can learn about what kinds of things I like to buy for people, but it also lets Sam switch his gift without letting me know, so now Facebook knows more about the kinds of things Sam likes to receive.
After all, this sounds promising and makes Facebook look exciting again. Next to some insights, he collected some photos from the campus.
Read the interview here. Follow Robert on Twitter:
Mark Cuban, an entrepreneur and tech investor, said in a NextMarket podcast: „Kickstarter should be a requirement for every startup. It’s a way for you create demand and sell the product without giving up any equity. That is a compliment to what an investor might do. […] I’m not a big fan of money investors, which is what most angel investors turn out to be, because they just want their money back.“
Let me pick one slice of Mark’s statement. Something that can lead to misinterpretations. I don’t think his statement “Kickstarter should be a requirement for every start-up” is a 100% fit for every start-up or one of the blooming ideas you have in mind. And here are three reasons why:
Continue Reading ›
For sure, it’s overdue to post here on Bagaboo. But here’s the reason: After building my first company Wildstyle Network and my first two ventures Little Bird and Ad Portable (all of them are in the business for more than 2 years), it was time to move on to a new adventure that I founded with my partner Alex. This start-up goes by the name of COMPASS. Compass is a new kind of mobile social media network that portfolios your taste – it’s social, it’s local, it’s mobile and it’s made in Brooklyn.
A Start-up? Why did I do that? Why now?
I spent most of my time thinking about Communities, wether it’s Xbox LIVE or Windows Phone or refurbishing the Samsung Mobilers program. And I always missed certain opportunities to try out new solutions or user experiences that I had in mind. Things which Facebook, nor Twitter, nor Path or any other network can’t manage: Organizing my local relevant experiences and making my desktopbrowsing experience releveant for real life, real friends, verything that is real. All combined in a beautiful UI (user interface) with a more sophisticated UX (user experience). Especially hand crafted for mobile use.
Unveiling at The Next Big Thing in NYC
On Sept., 20th we’ve been presenting Compass, formally known as Project Hugleberry) for the first time to a larger audience. Media networks like Wall Street Journal, New York Times (among others) were present. Five minutes of powerpointing the product (the real on-device demo didn’t work due problems with the Apple TV). The first mobile only solution had its five minute of fame at the US‘ media council – The Next Big Thing (Marisa & Joel – again, thank you for the opportunity)!
Project Hugleberry, a pivot and a vision
We’ve been starting with COMPASS – formally known as Project Hugleberry in April. We’ve been founding a C-Corp headquartered in New York but as a Delaware firm.
From the very first minute on we’ve been following a specific idea: Changing the world with a sustainable and sustainability solution that should have made the world and our behaviour more planet friendly. A database and algorithm which we’ve been developing in the past allowed us to connect any local consumption (i.E. products or locations) with data about a its sustainability. To make this data more reliable, we’ve partnered with the University of St. Gallen.
Getting feedback in New York, San Francisco and L.A.
We’ve been pitching the idea and prototype in New York, San Francisco and Los Angeles.
Soon we realized that sustainability was a great idea, Project Hugleberry got early buzz in the community and was manifested in our hearts. But unfortunately it was ahead of its time. Wether VCs (venture capitalists) nor users were ready for this ambitous planet saving tool. After six months, we took a closer look on the metrics and made an „ectracting“ decision. The team decided to move on and extract the most working and best parts from this idea which was lying in front of us but we haven’t seen it. Project Hugleberry was build on a „compass“. A sharable list of locations and local products. This compass, a simple collections of the things you like, is now a stand alone app and a start for an own digital eco system to sync your digital with your real life.
Compass was born but our vision hasn’t changed. We will be the first company to fully sync digital content with your real life – to make better decisions and be inspired by things and people around us.
Part Man, Part Machine – do you remember? The Project Imagination Station Detroit has raised $67,430 on Kickstarter (incl. video) for building a RoboCop monumental in Detroit where the movie was shot in 1988. The question had come into the mayor’s office via Twitter from someone who later tweeted that the idea had been a joke. But by Thursday, more than 4,000 people had joined a Facebook page to support the idea of bringing a RoboCop statue to Detroit, and a group of artists pledged to raise $50,000 to fund its construction in an online campaign.
How can you raise money for your project? 6 steps and tips to raise money through crowdfunding: Continue Reading ›
Shawn Saleme has reviewed an article from Zeit Magazine about the two photo students André Giesermann und Daniel and their idea of picturing famous German clubs the morning after. This is the morning after a Tape Club party in berlin (where Wildstyle Network just promoted the Windows Phone FM party).
find the story and more pictures here.