Artist, writer and actor Jay-Z used Microsofts search engine Bing to support the digital part of his autobiography „Decoded“ campaign. By releasing several pages of the book on various surfaces and places where these parts really have happened users were able to put the puzzle parts together via Bing and decode the Decoded. The search engine was well integrated and made sure to become an essential part of the campaign. It payed out and Bing saw in one month an increase of +11% in visits and became one of the 10 most visited pages for the first time.
Now Bing only has to improve its top 10 search results and turn the 11 Billion of contacts in customers.