Navigation Technology: Digital experience meets real world

Navigation Technology from Here Technologies

HERE Technologies makes innovative, trendsetting technologies tangible prior to their official release

An important step towards autonomous driving: a cooperation between software company HERE Technologies and premium car manufacturer Audi showcases what navigation systems of the future have to offer. In September 2017, HERE presented their latest navigation technology in a joint project with Audi at IAA, one of the world’s most important trade fairs of the automobile industry. The question to be answered was pretty straight-forward: How do you show a yet to be released, forward-thinking system to journalists, analysts, partners and, most importantly, to consumers? And how to do all of that without showing the actual product? Continue Reading ›

Digital Experiences in der wahren Welt – HERE Technologies macht Zukunftechnologien vor Veröffentlichung erlebbar

HERE Technologies präsentiert die neuste Navigationstechnologie im neuen Audi A8 auf der IAA 2017 mit der Unterstützung von Wildstyle Network

Ein wichtiger Schritt Richtung autonomes Fahren: Was Navigation von morgen alles kann, macht eindrucksvoll die Kooperation zwischen dem Softwareunternehmen HERE Technologies und  Audi deutlich. Im September hat HERE seine neueste Navigationstechnologie gemeinsam mit Audi auf der IAA, der wichtigsten Messe für die Automobilbranche, vorgestellt. Die Fragestellung hierzu liegt auf der Hand: Wie stellt man ein noch nicht veröffentlichtes zukunftsweisendes System Journalisten, Analysten, Partnern und vor allem Konsumenten vor? Jedoch ohne das eigentliche Produkt zu zeigen?
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Google Glass And My First Thoughts

[youtube=http://www.youtube.com/watch?feature=player_embedded&v=v1uyQZNg2vE]

WHAT THE F**K!

I DON’T LIKE IT BUT I’LL BUY IT.

THIS IS ALL I EVER WANTED!

DID GOOGLE MADE THIS?

NO, DON’T LIKE – TOO MUCH TECH!

YOU’LL NEVER NEED A CAM ANYMORE?!

WILL MY KIDS BE USING THIS IN 10 YEARS?

HELL YEAH!

WHEN I’M WATCHING MY 2 MONTHS OLD SON, THIS IS IT!

When Lines Between Games & Reality Drift

[youtube=http://www.youtube.com/watch?v=aIZVCCJxIQ4]
Thinking about „where the game starts and the reality ends“ is a very interesting project that I follow for a while now. It’s like Kubrick meets Freud meets Brave New World meets Willy Wonka meets GTA meets Alice in Wonderland all in one. Interesting film project by David Kaplan and Eric Zimmerman. If you join them on Facebook, you’ll get more pictures and videos.

The Last Ad-Agency In The world

[youtube=http://www.youtube.com/watch?v=ERGrSQoY5fs]

A good production. Maybe by an advertising agency that understands to use new media? The idea is a little bit late but when I saw this video I was glad to work in an agency who knows about consumer engagement & involvement :-)

Apples Social App?

Maybe nothing but rumors, maybe a serious move? As already expected, it seems as if Apple plans to include a social networking component in iTunes 9. Listening to iTunes music in your Social Network? Or an OSN for iTunes fans? It will make sense because until now appart from some Facebook and Twitter Apps Apple has no social strategy at all. …We don’t know but we will find out soon.

via TechCrunch