[youtube=http://de.youtube.com/watch?v=VQ3d3KigPQM]I try not to post so many YouTubes but this (even me – I don’t know how to call that) Ad or Viral or Making Of or whatever is a nice piece of how flash mobs, guerilla and music can come together to make people dance and a brand viral. The idea behind is to produce an event that looks as if people would come together and dance for an accident.
Xbox went on with its XBOX ALIVE project and killed several cities with massive street art projections on walls, privat & public buildings. You can see how the London artist Sunil Pawar draw the pieces in realtime on the walls by „beamvertising“.
A faked edition of the „New York Times“ has hit New Yorks streets on Wednesday. Over a million samples were distrubuted around Time Square/New York. A group called „The Yes Men“ – a union of pacifists and human rights activist accuse George W. Bush and his government because of supposed mass destruction wepons in Irak. Continue Reading ›
This is viral, guerilla, heroic and kicks some fashion victims‘ asses! For sure!
This gun camera adds grafitti to peoples pictures without seeing them before taking the picture! Spooky. This is called „Image Fulgurator“, half guerrilla-art stunt and half homemade-gadget awesomeness. Berlin based artist Julius von Bismarck uses his oddly named camera-mod to project images onto street furniture where they appear in the photos of strangers, but remain invisible to their eyes. Continue Reading ›
Especially advertisers do always think about reaching the audience. Newer and newer ways within magazines and web sites are found. But this outstanding „advertising“ in an ambient sourrounding is lush! It grabes everyone passing by. People start making pictures, bloggers write about the idea. A new understanding of how marketing communications can be done by giving less and getting more.