10 quick tips for your videos, to make people stay on your site

You are probably reading this article on your iPhone in a stuffed subway?! Youtube Statistics says that half of YouTube views are on mobile devices and that the mobile revenue on YouTube is up over 100% y/y.

This insight is very relevant for all and any video creation styles: Mobile video means thinking efficiently because it’s made for people who won’t spend ages (=anything that lasts longer than 90 secs) on watching a startup’s explanation Video – with average time length of 1 to 4 minutes.

Wildstyle Network – (the creative agency in Brooklyn/US and Dresden/DE behind this blog) created dozens of such explainer videos to help Microsoft, Samsung and startups explain their products in a visual way. Such videos also help to keep your audience busy on your site, extending digital dwell time. Let’s quickly explain the how and why’s behind these epic cinematic pieces in a top 10 list for your video styles:

1. Infographic
Pretty often they illustrate complex facts using simple infographics.

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Infographic Tattoo’d

tattoo'ed_infographicsNot sure how they’ve done the white ink and if all skin types are able to show this effect. But it’s awesome.
Another fact I don’t understand is why so many people like tattoos if you consider that 47% of people (Americans) without tattoos think tattoos make people less attractive?!

How Viral Content Works

An infographic about the laws of Word OF Mouth
A must see and great visualization of the method itself for marketers. But in the end never forget: what counts is an impressive idea of the content. The promotion follows content.
From what we experienced at Wildstyle Network is that most of the viral stuff is a) happening by accident or b) the effect of a long term and simple concepts like the „Xbox Live Adventskalender“ which became an annual marketing program in DE for 6 years now.