What moves the Digital Culture in 2017?

Welcome to 10 important snippets, tales and take aways from this year’s SXSW in Austin. It was probably the most political festival by far.

Every year the Wildstyle Network and associated Startups attend the SXSW tech/film/music festival in Austin to measure the global digital eco system’s health. We’ve been attending 70+ sessions, captured as much as we can and compressed these thesis from these categories:

#CivicTech #SocialMedia #SocialGood #CSR #Bots #StartupCulture #Inclusivity #Diversity #FinTech #AutonomousDriving #Luxury #Sustainability #DigitalMarketing #AI #MachineLearning #Politics #Trump

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We’re Beta Girls And Women In The Creative Business

We’re far away from being alpha women in business here at Wildstyle Network. It’s because there’s no alpha behavior nor a subordination in our entire international team. Although we all know it’s an alpha world in business. With men dominating and shaping the role of woman in classic advertising, transport, technology, politics and so many other branches.

The reason why we did a series called #WomanInCreativeBusiness is that we strongly believe that the creative industry can shape and change women’s image like no other industry. Our female members of the team also agree that we don’t simply do business but have fun in what we creating each day, what we’re achieving as a team every day.

So please find these real-agency-life images taken by Wildstyle Network’s designer Anne during idea-findings, in our Atelier and the general work at the desk. All done in a day, all natural.

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10 quick tips for your videos, to make people stay on your site

You are probably reading this article on your iPhone in a stuffed subway?! Youtube Statistics says that half of YouTube views are on mobile devices and that the mobile revenue on YouTube is up over 100% y/y.

This insight is very relevant for all and any video creation styles: Mobile video means thinking efficiently because it’s made for people who won’t spend ages (=anything that lasts longer than 90 secs) on watching a startup’s explanation Video – with average time length of 1 to 4 minutes.

Wildstyle Network – (the creative agency in Brooklyn/US and Dresden/DE behind this blog) created dozens of such explainer videos to help Microsoft, Samsung and startups explain their products in a visual way. Such videos also help to keep your audience busy on your site, extending digital dwell time. Let’s quickly explain the how and why’s behind these epic cinematic pieces in a top 10 list for your video styles:

1. Infographic
Pretty often they illustrate complex facts using simple infographics.

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Startups, Don’t Launch On Kickstarter!

Mark Cuban, an entrepreneur and tech investor, said in a NextMarket podcast: „Kickstarter should be a requirement for every startup. It’s a way for you create demand and sell the product without giving up any equity. That is a compliment to what an investor might do. […] I’m not a big fan of money investors, which is what most angel investors turn out to be, because they just want their money back.“

Let me pick one slice of Mark’s statement. Something that can lead to misinterpretations. I don’t think his statement “Kickstarter should be a requirement for every start-up” is a 100% fit for every start-up or one of the blooming ideas you have in mind. And here are three reasons why:
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QR Codes In Emails? Airplanes? Autobahn?

Some rules you should follow when you consider using QR codes for any marketing activity:

  1. Don’t send the code per email! People might read it on their smartphone…
  2. Smartphone at the motorspeedway? No good idea!
  3. Do not publish QR codes in airline magazines (Internet connection)!

[youtube http://www.youtube.com/watch?v=V2rVYvylvZc&w=560&h=315]
I’m sure you already made your mind about it. In case your boss wants you to print one in the Lufthansa magazine or do an email newsletter with integrated QR codes, send him Oliver Gassners video: