Vanity vs. Funnel Metrics – die Erfolgsmessung des Social Media-Marketings unter der Lupe

Der Erfolg von digitalen Marketingstrategien lässt sich erst durch entsprechende Kennzahlen feststellen. Umso wichtiger ist es, die richtigen Maßnahmen zur Messung dieser Parameter heranzuziehen. Vanity vs. Funnel Metrics: Wenn Unternehmen Social Media-Marketing betreiben, überzeugen auf den ersten Blick oft Likes, Fans, Follower oder Pageviews. Aber Vorsicht – der Schein trügt.

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Navigation Technology: Digital experience meets real world

Navigation Technology from Here Technologies

HERE Technologies makes innovative, trendsetting technologies tangible prior to their official release

An important step towards autonomous driving: a cooperation between software company HERE Technologies and premium car manufacturer Audi showcases what navigation systems of the future have to offer. In September 2017, HERE presented their latest navigation technology in a joint project with Audi at IAA, one of the world’s most important trade fairs of the automobile industry. The question to be answered was pretty straight-forward: How do you show a yet to be released, forward-thinking system to journalists, analysts, partners and, most importantly, to consumers? And how to do all of that without showing the actual product? Continue Reading ›

Inreach 2017: Diese Strategien nutzen Top-Brands für erfolgreiches Influencer Marketing

Eröffnung der Influencer Marketing Konferenz INREACH 2017 in Berlin

Wildstyle Network auf der INREACH 2017

Wenn Unternehmen Influencer Marketing betreiben, geht es häufig um Likes, Comments, Shares oder Link-Clicks. Kennzahlen wie diese sollen aufzeigen wie gut ein Post und damit die entsprechende Kampagne performt. Die Marketing-Formel dahinter: Je größer der Influencer, desto mehr Engagement und desto erfolgreicher die Kampagne. Scheinbar! Denn ein einfaches Herzchen unter einen Post sagt erst einmal wenig darüber aus, ob sich der Nutzer auch wirklich mit dem Inhalt, dem beworbenen Produkt oder der Brand auseinandergesetzt hat oder wie eine Marke in der Zielgruppe auf lange Sicht wahrgenommen wird.

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Digital Experiences in der wahren Welt – HERE Technologies macht Zukunftechnologien vor Veröffentlichung erlebbar

HERE Technologies präsentiert die neuste Navigationstechnologie im neuen Audi A8 auf der IAA 2017 mit der Unterstützung von Wildstyle Network

Ein wichtiger Schritt Richtung autonomes Fahren: Was Navigation von morgen alles kann, macht eindrucksvoll die Kooperation zwischen dem Softwareunternehmen HERE Technologies und  Audi deutlich. Im September hat HERE seine neueste Navigationstechnologie gemeinsam mit Audi auf der IAA, der wichtigsten Messe für die Automobilbranche, vorgestellt. Die Fragestellung hierzu liegt auf der Hand: Wie stellt man ein noch nicht veröffentlichtes zukunftsweisendes System Journalisten, Analysten, Partnern und vor allem Konsumenten vor? Jedoch ohne das eigentliche Produkt zu zeigen?
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10 quick tips for your videos, to make people stay on your site

You are probably reading this article on your iPhone in a stuffed subway?! Youtube Statistics says that half of YouTube views are on mobile devices and that the mobile revenue on YouTube is up over 100% y/y.

This insight is very relevant for all and any video creation styles: Mobile video means thinking efficiently because it’s made for people who won’t spend ages (=anything that lasts longer than 90 secs) on watching a startup’s explanation Video – with average time length of 1 to 4 minutes.

Wildstyle Network – (the creative agency in Brooklyn/US and Dresden/DE behind this blog) created dozens of such explainer videos to help Microsoft, Samsung and startups explain their products in a visual way. Such videos also help to keep your audience busy on your site, extending digital dwell time. Let’s quickly explain the how and why’s behind these epic cinematic pieces in a top 10 list for your video styles:

1. Infographic
Pretty often they illustrate complex facts using simple infographics.

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7 Were Tested: 2 Prototyping Tools Are Must For Visual Designers

Wildstyle Network Office

Testing some prototyping tools

At Wildstyle Network we are supporting brands to interact with their audience and always searching for new creative ideas. Some say, we’re developing apps and any other digital interaction between men and machines. Trust us, visual designs are necessary to attract searchers and be user friendly. Therefore, project developers must first be able to show their first output and see how it could get the interest of people. Well, this requires lots of creativity. Project managers, web designers, and developers need wireframing and prototyping tools to put up their proposed sitemaps and application flow. Continue Reading ›

Our Team’s 20+ Apps For Android, iOS & Windows Phone To Make Your (Creative) Week Smarter

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Everybody does a couple of projects and is creative all day long, here at Wildstyle Network. Of course we need apps to manage our creative week and some to inspire us or help to work in another way.
We sat down with every Wildstyler and asked them which apps they can’t live/work without. Next to the classics there are some helpful apps to make your creative week smarter.

Daily creativity, news and inspiration

Screen-shot-2011-07-20-at-11.48.47-AMZen Brush (iOS & Android)

This app is very useful to write your ideas down or to make some scribbles. To use ink and brush for writing and painting without any colour patches on your desk, is a very cool way to be creative. Our digital operation Team and the designers appreciate the simplicity of this app.

MashableMashable (iOS & Android)

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Second Round For „So geht sächsisch“

WSNcom_Titel_SoGehtSaechisch

Since May 2013 the federal state Saxony advertises with the campaign of Ketchum Pleon “So geht sächsisch.” for Saxony.

Wildstyle Network oversees the digital format for this campaign. The CMS based website is bilingual, accessible and in a responsive design. The website is designed and implemented by Wildstylers.
Success stories about tourism, business, culture, education, sport and life in the most beautiful federal state in Germany combined with great pictures invent everybody for a visit in Saxony.

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