You are probably reading this article on your iPhone in a stuffed subway?! Youtube Statistics says that half of YouTube views are on mobile devices and that the mobile revenue on YouTube is up over 100% y/y.
This insight is very relevant for all and any video creation styles: Mobile video means thinking efficiently because it’s made for people who won’t spend ages (=anything that lasts longer than 90 secs) on watching a startup’s explanation Video – with average time length of 1 to 4 minutes.
Wildstyle Network – (the creative agency in Brooklyn/US and Dresden/DE behind this blog) created dozens of such explainer videos to help Microsoft, Samsung and startups explain their products in a visual way. Such videos also help to keep your audience busy on your site, extending digital dwell time. Let’s quickly explain the how and why’s behind these epic cinematic pieces in a top 10 list for your video styles:
1. Infographic
Pretty often they illustrate complex facts using simple infographics.
https://youtu.be/R7uUXZLIpME
2. Humor
If it’s edgy enough it has a high potential for going viral.
http://www.youtube.com/watch?v=Uz8F0BGsQKw
3. Animation
2D- and 3D-Animations are made for a very dynamic feel. Animated videos are not THAT easy to develop – calculate a longer production time.
4. Live Action
Guerilla-stories are sweet and simple. Best kept less than 90 seconds long.
5. ScreenCast
It is a perfect solution for explaining technical things like apps or software cos it shows the user experience and the product or service in action.
6. Typography
Excellent for storytelling! Moving letters keep the viewers focused. You don’t even need headphones. Also, people with hearing impairments can take part, Silver Surfer with bad ears and cheeky students can watch them during a lecture.
7. Whiteboard Animation/ Hand-sketched style
The power of this style is clarity, also cool visuals can be a safe way to keep viewers engaged. Okay, the only disadvantage of this style is that you get jealous every single time you see how brilliant other people can draw.
8. Style-Remix
Typography, ScreenCast, Animation and as icing on the cake, an apt voice over.
9. DIY-Tools with high-end result
If you don’t have a big budget, try a simple Do-it-yourself-tool. For example Powtoon (2D animation videos, free and awesome), Biteable (Animated video templates, get started absolutely free) or videoscribe (whiteboard videos with a library, Start Free 7-Day Trial).
https://www.youtube.com/watch?v=44STJx_5KiI
10. Superlative Wildstyle
Want some ideas for your very own explainer video style? We are the experts in Scriptwriting, storyboarding, voiceover, animating, editing and promoting. Here is our number.
There are different solutions for producing an explainer video:
Produce Inhouse (Budget: 0-100€, 1-2 weeks)
Creating inhouse videos is considered risky because it’s time-consuming and in the end the quality is mostly low.
Ask Video Startups (Budget: 2-4K, 2-4 weeks)
They produce so called Me-Too-Videos with templates. Me-Too-Videos are pretty risky because it‘s sort of a copy of a competitor’s video.
Get professional (Budget: 5-20K, 4-8 weeks)
… and contact a creative agency like Wildstyle Network. We customize and tailor your idea into an individual explainer video. After 4-8 weeks production time you have a high-quality video – internationally recognized.
We claim that we are one of the few who know that content marketing is the billboard of the 21st century. In this, we rely heavily on the visual power of images. Animated or moving. Long lasting and powerful.
// Further reads:
Videobewery: The 10 Best Startup Explainer Videos…Ever
Think with Google: Why online Video is a Must-have for your mobile Marketing Strategy
