Facebook’s Future Is Contextual

Bildschirmfoto 2013-01-20 um 12.54.03Robert Scoble went to Facebook’s headquarter and interviewed various teams about where the future of Facebook lies. Before using this for his book „The age of Context“, he summed up some of his interviews in a four point thesis:

1. Everything you do on Facebook will affect what comes in your view in the future. If you like crappy things that you don’t care about, you’ll see more crappy brands that you don’t care about in the future and it might even affect your experiences when you walk into bars, churches, schools, shopping malls, etc. Using Highlight, for instance, I can see what kinds of things you like and I’ll treat you a lot differently based on what you’ve liked.

2. Facebook is teachable. If you hide items, you’ll see fewer of those kinds of items in the future. Like more items and you’ll see more of those in the future.

3. Facebook is looking to help you distribute content to who you want to distribute to. Facebook gets a lot better if you put each of your friends into either your “close friend” or “acquaintance” list. Put family members on your family list, and you’ll be able to send photos just to your family members very easily. Spending some time tuning your friends lists dramatically increases the quality of your feeds and also lets you see items from your friends and family so you don’t miss them.

4. Facebook’s new gift feature will be able to build new kinds of stores in the future. If I buy a gift, like I did for Sam Levin, who got engaged last night, Facebook can learn about what kinds of things I like to buy for people, but it also lets Sam switch his gift without letting me know, so now Facebook knows more about the kinds of things Sam likes to receive.

After all, this sounds promising and makes Facebook look exciting again. Next to some insights, he collected some photos from the campus.
Read the interview here. Follow Robert on Twitter: @Scobleizer

 

Startups, Don’t Launch On Kickstarter!

Mark Cuban, an entrepreneur and tech investor, said in a NextMarket podcast: „Kickstarter should be a requirement for every startup. It’s a way for you create demand and sell the product without giving up any equity. That is a compliment to what an investor might do. […] I’m not a big fan of money investors, which is what most angel investors turn out to be, because they just want their money back.“

Let me pick one slice of Mark’s statement. Something that can lead to misinterpretations. I don’t think his statement “Kickstarter should be a requirement for every start-up” is a 100% fit for every start-up or one of the blooming ideas you have in mind. And here are three reasons why:
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A Compass.to And For New York

For sure, it’s overdue to post here on Bagaboo. But here’s the reason: After building my first company Wildstyle Network and my first two ventures Little Bird and Ad Portable (all of them are in the business for more than 2 years), it was time to move on to a new adventure that I founded with my partner Alex. This start-up goes by the name of COMPASS. Compass is a new kind of mobile social media network that portfolios your taste – it’s social, it’s local, it’s mobile and it’s made in Brooklyn.

A Start-up? Why did I do that? Why now?
I spent most of my time thinking about Communities, wether it’s Xbox LIVE or Windows Phone or refurbishing the Samsung Mobilers program. And I always missed certain opportunities to try out new solutions or user experiences that I had in mind. Things which Facebook, nor Twitter, nor Path or any other network can’t manage: Organizing my local relevant experiences and making my desktopbrowsing experience releveant for real life, real friends, verything that is real. All combined in a beautiful UI (user interface) with a more sophisticated UX (user experience). Especially hand crafted for mobile use.

Unveiling at The Next Big Thing in NYC
COMPAS_at_NBT_Q&A_Stv5On Sept., 20th we’ve been presenting Compass, formally known as Project Hugleberry) for the first time to a larger audience. Media networks like Wall Street Journal, New York Times (among others) were present. Five minutes of powerpointing the product (the real on-device demo didn’t work due problems with the Apple TV). The first mobile only solution had its five minute of fame at the US‘ media council – The Next Big Thing (Marisa & Joel – again, thank you for the opportunity)!

Project Hugleberry, a pivot and a vision

HB_Assessment_SustainExtend
We’ve been starting with COMPASS – formally known as Project Hugleberry in April. We’ve been founding a C-Corp headquartered in New York but as a Delaware firm.
From the very first minute on we’ve been following a specific idea: Changing the world with a sustainable and sustainability solution that should have made the world and our behaviour more planet friendly. A database and algorithm which we’ve been developing in the past allowed us to connect any local consumption (i.E. products or locations) with data about a its sustainability. To make this data more reliable, we’ve partnered with the University of St. Gallen.

Getting feedback in New York, San Francisco and L.A.
We’ve been pitching the idea and prototype in New York, San Francisco and Los Angeles.
Soon we realized that sustainability was a great idea, Project Hugleberry got early buzz in the community and was manifested in our hearts. But unfortunately it was ahead of its time. Wether VCs (venture capitalists) nor users were ready for this ambitous planet saving tool. After six months, we took a closer look on the metrics and made an „ectracting“ decision. The team decided to move on and extract the most working and best parts from this idea which was lying in front of us but we haven’t seen it. Project Hugleberry was build on a „compass“. A sharable list of locations and local products. This compass, a simple collections of the things you like, is now a stand alone app and a start for an own digital eco system to sync your digital with your real life.

Compass was born but our vision hasn’t changed. We will be the first company to fully sync digital content with your real life – to make better decisions and be inspired by things and people around us.

visit: www.compass.to (become an ambassador, get the beta)
Tweet on www.twitter.com/CompassTo
Post at www.facebook.com/Hugleberry (will soon become CompassTo)

6 Tips To Raise Money Via Crowdfunding.

Project founded by KickstarterPart Man, Part Machine – do you remember? The Project Imagination Station Detroit has raised $67,430 on Kickstarter (incl. video) for building a RoboCop monumental in Detroit where the movie was shot in 1988. The question had come into the mayor’s office via Twitter from someone who later tweeted that the idea had been a joke. But by Thursday, more than 4,000 people had joined a Facebook page to support the idea of bringing a RoboCop statue to Detroit, and a group of artists pledged to raise $50,000 to fund its construction in an online campaign.

How can you raise money for your project? 6 steps and tips to raise money through crowdfunding: Continue Reading ›