How Sadness Can Inspire

After holding a speeach in Berlin about how morning erections can become your daily dose of inspiration (literally spoken), I just thought about how happiness or even sadness can inspire an artist to create expressive art. Here is the evidence this could work:

[youtube=http://www.youtube.com/watch?v=nZgdiWRJk5g]

via TheNoteWorthyProject (by Samsung)

Another sad but also happy video about a Google employee and his daughter Sophie inspired us to rethink emotional aspects of our work output. Do we always have to predict the happy world within marketing communications, advertising, PR or Social Media? No, happiness and sadness are close together. And people want to keep it real with no bullshitting and wrong promisses… Did you ever ask your client to post a sad song on the corporate social media Facebook page? Let’s have a try tomorrow!

[youtube=http://www.youtube.com/watch?v=R4vkVHijdQk]

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