QR Codes In Emails? Airplanes? Autobahn?

Some rules you should follow when you consider using QR codes for any marketing activity:

  1. Don’t send the code per email! People might read it on their smartphone…
  2. Smartphone at the motorspeedway? No good idea!
  3. Do not publish QR codes in airline magazines (Internet connection)!

[youtube http://www.youtube.com/watch?v=V2rVYvylvZc&w=560&h=315]
I’m sure you already made your mind about it. In case your boss wants you to print one in the Lufthansa magazine or do an email newsletter with integrated QR codes, send him Oliver Gassners video:

 

Handmade vs. Digital, By Julien Vallée

Julien Vallée

I like Julien’s idea of thinking about tools… Our work is driven by digital workstations and the usage of Photoshop, Illustrator, Silverlight, Copy & Paste and other digital widgets. Julien Vallée describes his hand made tools on a wallpaper. Inspiring! …and interesting how he incorporates the digital stuff as well ;)

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Pat Perry’s ill Illustrations

„Illustration“ contains the word „ill“. If you ad „lust“, it sounds like passion for ill stuff. Well, Pat Perry is ill! He is a Detroit/Michigan based artist and ILLustrator. What really inspires me is that his work is inspired by travelling. He travels as much as he can. Watch his masterpieces carefully and maybe you are able to listen to the world around him! Some of his stuff really seems to be a direct mirror from what’s happening. The classroom illu is ill, the black/white drawing with the car in front reflects a typical scene somewhere in Michigan (I’ve never been there) and contains a kind of ILLness, too…  Continue Reading ›

Wynwood – Outdoor Streetart Galery

[vimeo http://www.vimeo.com/31091733 w=400&h=225]

Taking Streetart to the streets is a great idea! I Was surprised when I first saw the Tate Galery Streetart exhibition in London about known and unknown streetart artists. We’ve been looking for about an hour to find the exhibition in and around the galery and didn’t even realize we’re already within.

Tony Goldman transformed old warehouses with no windows into an art galery and said „Wynwood’s large stock of warehouse buildings, all with no windows, would be my giant canvases to bring to them the greatest street art ever seen in one place.“ He created a short-form docuseries explaining the public art innvovations of Streetart: „Here comes the neighborhood“ Watch all Wynwood stuff here.

State Of The Nation, By Twitter

Well done infographics can be pretty inspiring. From time to time you can discover great design at Mashable.com. The combination of data and habbits are always funny to watch. But this one can cause much more: A group of researchers from Northeastern and Harvard universities have gathered enough data from Twitter to give us all a snapshot of how U.S. residents feel throughout a typical day or week.