Sorry it became a bit late for this Day 3 London Typo summary. It took a while to collect the main two speeches which impressed me a lot:
10:00 CET – Design in Open Space, by Marina Willer
took us through the design of TATE and Londons Southbank and the secrets of non-direct branding. “We designed a range of logos that move in and out of focus, suggesting the dynamic nature of Tate – always changing but always recognisable.” is what Marina repeated. I’ve tried to find Youtube or Blog evidences about the design process. The only source needs an extra player you have to load. IF you like to know more about the logo design process, follow the Logo Design Love blog.