This gun camera adds grafitti to peoples pictures without seeing them before taking the picture! Spooky. This is called „Image Fulgurator“, half guerrilla-art stunt and half homemade-gadget awesomeness. Berlin based artist Julius von Bismarck uses his oddly named camera-mod to project images onto street furniture where they appear in the photos of strangers, but remain invisible to their eyes. Continue Reading ›
Since the life of bands, DJs and everyone elso who is producing music became much harder due to the music industry blindness, the artists have to watch out for newer ways to avoid hearing record companies say „You can’t do that. Too expensive.“ or „This won’t sell!“.
The one-year deal with one of my favorite DJ teams and killer tune producers Groove Armada („shaking that ass“, „purple haze“) can open image doors to the 21 to 30 year old party audience and dance music interested consumers. How does the music & brand mix look like. Continue Reading ›
Viral marketing is a field which does not stop in front of politics. Viral marketing is seldom clean – most of the times it’s a bit dirty and following the rule „Target the taste of the fish and not of the fisherman!“. It’s up to everyone to reject those pictures using as virals. I’ve been to Gaza on my own already (in 2006) and I never ever saw any Hamas soldiers drinking Energy drinks. But to be honest: I’ve posted this one and you’ve seen it now. Rejecting – impossible! So, the idea of viral is already fulfilled! Can’t wait for your comments…
It was already a year ago when Banksys early painting were sold for 950.000 USD at Sotheby’s in New York. Today, he is one of the most respected can artists and street art legends. But even if his intention was to screw up the streets, he needs to admit that his work is bridging art/underground and advertising. And that’s where we are today: Street Art is (to some marketing pros) recognized as a way of using the street for advertising and commercials. And if you cannot get enough of street art, then visit the Tate Gallery in London. It’s worth it (exhibition until 23rd of Aug.!)!
Especially advertisers do always think about reaching the audience. Newer and newer ways within magazines and web sites are found. But this outstanding „advertising“ in an ambient sourrounding is lush! It grabes everyone passing by. People start making pictures, bloggers write about the idea. A new understanding of how marketing communications can be done by giving less and getting more.