Der Erfolg von digitalen Marketingstrategien lässt sich erst durch entsprechende Kennzahlen feststellen. Umso wichtiger ist es, die richtigen Maßnahmen zur Messung dieser Parameter heranzuziehen. Vanity vs. Funnel Metrics: Wenn Unternehmen Social Media-Marketing betreiben, überzeugen auf den ersten Blick oft Likes, Fans, Follower oder Pageviews. Aber Vorsicht – der Schein trügt.
An important step towards autonomous driving: a cooperation between software company HERE Technologies and premium car manufacturer Audi showcases what navigation systems of the future have to offer. In September 2017, HERE presented their latest navigation technology in a joint project with Audi at IAA, one of the world’s most important trade fairs of the automobile industry. The question to be answered was pretty straight-forward: How do you show a yet to be released, forward-thinking system to journalists, analysts, partners and, most importantly, to consumers? And how to do all of that without showing the actual product? Continue Reading ›
Wenn Unternehmen Influencer Marketing betreiben, geht es häufig um Likes, Comments, Shares oder Link-Clicks. Kennzahlen wie diese sollen aufzeigen wie gut ein Post und damit die entsprechende Kampagne performt. Die Marketing-Formel dahinter: Je größer der Influencer, desto mehr Engagement und desto erfolgreicher die Kampagne. Scheinbar! Denn ein einfaches Herzchen unter einen Post sagt erst einmal wenig darüber aus, ob sich der Nutzer auch wirklich mit dem Inhalt, dem beworbenen Produkt oder der Brand auseinandergesetzt hat oder wie eine Marke in der Zielgruppe auf lange Sicht wahrgenommen wird.
Ein wichtiger Schritt Richtung autonomes Fahren: Was Navigation von morgen alles kann, macht eindrucksvoll die Kooperation zwischen dem Softwareunternehmen HERE Technologies und Audi deutlich. Im September hat HERE seine neueste Navigationstechnologie gemeinsam mit Audi auf der IAA, der wichtigsten Messe für die Automobilbranche, vorgestellt. Die Fragestellung hierzu liegt auf der Hand: Wie stellt man ein noch nicht veröffentlichtes zukunftsweisendes System Journalisten, Analysten, Partnern und vor allem Konsumenten vor? Jedoch ohne das eigentliche Produkt zu zeigen?
Continue Reading ›
Welcome to 10 important snippets, tales and take aways from this year’s SXSW in Austin. It was probably the most political festival by far.
Every year the Wildstyle Network and associated Startups attend the SXSW tech/film/music festival in Austin to measure the global digital eco system’s health. We’ve been attending 70+ sessions, captured as much as we can and compressed these thesis from these categories:
#CivicTech #SocialMedia #SocialGood #CSR #Bots #StartupCulture #Inclusivity #Diversity #FinTech #AutonomousDriving #Luxury #Sustainability #DigitalMarketing #AI #MachineLearning #Politics #Trump
Wildstyle Network is a company and team with a purpose: helping to be adaptive to ever changing markets. Brands like Samsung, Microsoft, Qualcomm, HERE and Leica Camera trust this value. That’s all well, but how can that aspiration be turned into reality?
Continue Reading ›
Dating and dating apps are the app spam these days.
ING DiBa reinvented they way you use dating apps. Embedded in people’s banking behavior, this app here finds you the perfect partner that matches your banking behaviour. What a great value proposition!
Especially when you downloaded apps that pretend to find you the partner for life. With most of them you end up in paying with credits for fake profiles.
We think this needs a revolution. And we’re glad that the German ING DiBa jumped on this train and reinvented dating with an own app.
Enjoy watching it!
We’re far away from being alpha women in business here at Wildstyle Network. It’s because there’s no alpha behavior nor a subordination in our entire international team. Although we all know it’s an alpha world in business. With men dominating and shaping the role of woman in classic advertising, transport, technology, politics and so many other branches.
The reason why we did a series called #WomanInCreativeBusiness is that we strongly believe that the creative industry can shape and change women’s image like no other industry. Our female members of the team also agree that we don’t simply do business but have fun in what we creating each day, what we’re achieving as a team every day.
So please find these real-agency-life images taken by Wildstyle Network’s designer Anne during idea-findings, in our Atelier and the general work at the desk. All done in a day, all natural.
Continue Reading ›You are probably reading this article on your iPhone in a stuffed subway?! Youtube Statistics says that half of YouTube views are on mobile devices and that the mobile revenue on YouTube is up over 100% y/y.
This insight is very relevant for all and any video creation styles: Mobile video means thinking efficiently because it’s made for people who won’t spend ages (=anything that lasts longer than 90 secs) on watching a startup’s explanation Video – with average time length of 1 to 4 minutes.
Wildstyle Network – (the creative agency in Brooklyn/US and Dresden/DE behind this blog) created dozens of such explainer videos to help Microsoft, Samsung and startups explain their products in a visual way. Such videos also help to keep your audience busy on your site, extending digital dwell time. Let’s quickly explain the how and why’s behind these epic cinematic pieces in a top 10 list for your video styles:
1. Infographic
Pretty often they illustrate complex facts using simple infographics.
Jeff Zwerner (Evernote design chief) and Steve Nitzschner (founder Wildstyle Network, Compass.to, Holyo.com and Little Bird)
Evernote’s design chief and ex-Apple chief packaging designer Jeff Zwerner recently met with Wildstyle Network’s (creative agency & tech atelier) founder Steve Nitzschner in Austin. They had a conversation during this year’s SXSW about „offline design“ and how line extensions could help a brand do it’s visual marketing. All aside the average digital eye balling every brand is throwing at their audiences. The key findings and marketing strategies from Jeff Zwerner were summarized by Steve here.